In the past few weeks, I’ve come across a few creative and rather unusual media spaces used by advertisers to get their message through when people are exactly in the right mindset to receive it. The first one is from Sweden, where Ikea placed sofas in real-estate ads, catching would-be home buyers’ attention when they’re looking for or dreaming about their future houses.
This brilliant ‘bumpvertising’ campaign for Medecins Sans Frontiers uses pregnant women’s bellies as media space to highlight the work MSF does to make sure women in developing countries can give birth safely.
In the US, CollegeInvest, Colorado’s non-profit education savings plan,has bought advertising space in school report cards, communicating their message to parents at a moment when they are very likely to be thinking about their children’s academic futures.
The Source 