We are Source: WM, the insights and effectiveness team at Walker Media.

Source: WM’s approach centres on agility and responsiveness. Lots of great research and effectiveness work gets produced for brands, but it is often too slow to be deployed to the maximum effect.

In our daily work we read a lot about innovation in media and advertising, changing media consumption patterns, consumer trends and all kinds of other interesting bits and bobs. We make observations, form opinions, spot trends and discover a lot of brain food on the World Wide Web. Instead of keeping it all to ourselves, we thought we’d share it  with you.

Please come back for more, and do follow us on Twitter.

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